Membership Management Software Blog
Associations and their role in addressing the Loneliness Epidemic
Increasingly, governments, businesses and policymakers are focusing on the issue of loneliness. Loneliness is linked to poor health, both physical and mental, emphasizing the need to ensure it remains a priority on the socio-economic agenda.
Let’s talk about memberships!
Membership management is no easy task. There’s so much involved, and planning out your steps will make it much more manageable. Planning your membership categories and processes is crucial for the success of your organization.
Maximizing Engagement and Insights: The Importance of Diverse Segmentation in Database Management for Associations.
Within the dynamic world of association management, effective communication with members and contacts, and data-driven decision-making, are paramount. A key strategy that empowers associations in achieving these goals is diverse segmentation methods. Utilizing tools such
Effective Strategies for Member Recruitment in Your Trade Association
For trade associations, a thriving membership base is the lifeblood of success. Effective member recruitment bolsters the association's influence within the industry and strengthens its ability to achieve its goals. This blog will explore key
Best Practices for Onboarding New Members in a Trade Association
As the membership manager of a trade association, one of your most crucial responsibilities is ensuring new members have a smooth and positive onboarding experience. Effective onboarding sets the tone for a member's journey within
Small, but Mighty: The Associations of the Future
As associations consider new pathways to the future, they should consider the present-day realities of unequal, and inequitable, outcomes, how markets grow, and how fortunes are made (and lost). For years, associations longed for
Crafting an Email Campaign That Avoids the Spam Folder
In today's digital age, email marketing remains a powerful tool for businesses to connect with their audience. However, the effectiveness of your email campaign hinges on whether your messages land in your recipients' inboxes or
Crafting Compelling Membership Renewal Reminders: Your Path to Higher Click-through Rates
Membership renewal reminders can rekindle interest, spark engagement, and ultimately secure renewed commitments from your valued members. A strategically crafted renewal reminder can not only prompt recipients to click that all-important renewal link but also
Unlocking the Power of Member Benefits: Enhancing Membership Experience
In today's fast-paced and interconnected world, being a member of various organizations or communities has become an integral part of modern living. Whether it's a professional association, or a loyalty program, being a member often
Best Practices for Maintaining Your CRM for Member-Based Organizations
Customer Relationship Management (CRM) systems are invaluable tools for member-based organizations. Whether you run a non-profit, association, or any other membership-driven entity, a well-maintained CRM can enhance member engagement, improve communication, and streamline operations. However,
Tips for Maintaining a Clean Member Database using Membership Management Software
In today's world, data is the new gold. Organizations with many members rely heavily on their database to keep track of their members and their activities. A clean and organized database is essential for the
Web3 – A new era is emerging: “Fasten your seatbelts.”
Now, more than ever, your Association needs to simplify and consolidate processes, procedures and protocols, and ensure access to continuing advice, as not-for-profit business models are disrupted. Web3 is a new paradigm, based on blockchain,
7 Proven Strategies for Recovering Abandoned Membership Applications
Abandoned membership applications can be frustrating, especially if you've invested time and resources into building a database of potential members. However, it's important to remember that not all is lost. There are several steps you
The Importance of Email Renewal Reminders and How They Benefit Your Membership
Membership email renewal reminders are a crucial aspect of managing a membership program. They serve as a reminder to members about the benefits they receive and the value they get from being part of the
Membership Development: Why ‘why’ is always the most important question.
Associations who can help members understand 'why' have a competitive advantage in recruitment and retention. Think about it. It happens every day. From whatever your favourite source, you learn of news or events that not
Email Marketing Best Practices
Email marketing is a cost-effective and efficient way to reach out to potential customers and keep existing ones engaged with your brand. However, with so many businesses using email marketing, making your messages stand out
Impact Issues that matter to Members – By taking the ‘politics’ out of advocacy.
It would be hard not to have noticed just how polarizing politics can be these days. As society changes, some suggest as a result of behavioural trends influenced by social media, where the more passionate,
Simplify, strategize, succeed. Grow your Membership.
For those of us who have lived their lives in the Association world, Membership is a never-ending concern. Every year, some members leave your organization, for a variety of reasons - some retire, some expire,
5 Tips to Improve Your Email Click-Through Rates
When you're creating email campaigns to reach out to your membership audience it's important that you understand how small changes and tactics can be integrated to improve your open and click rates. Review this article
2022 New Year Resolutions!
“AÑO nuevo, Vida Nueva”! This is a Spanish proverb that means a new year, a new life. Regardless of our personal capacity of being a parent, child, student, worker, or our circumstances in life, sick,
Virtual Events – How to Make them Striking and Stand Out!
There are a plethora of ideas to make in-person events just as engaging and interesting. And even without much effort, the personal touch of direct interaction is in itself is an experience that feeds the
The Power of Emailing Tools!
Communication has been an easy peasy effort in our day in age. We can let our message out on an instant using various forms of online media avenues. But how can we make the content
Fuzzy Logic and the New Membership Model
Earlier this year, Google featured a doodle on its homepage commemorating Lofti Zadeh, the creator of 'Fuzzy Logic', and his contributions to improvements in the ability of computer-generated solutions to solve real-world problems. Fuzzy logic
The Importance of Branding for your Business
When you hear the word branding, several companies may have come to your mind. Just look at Nike, Air Canada, Coca-Cola, Apple, McDonald’s to understand the idea of branding. These are businesses that you remembered
Stop Disturbing, Start Discovering – Choosing Service, over Sales, to Develop your Membership
Stop for a minute to consider the terminology we use when we talk about Sales. Pain Points. Powerful Persuasion. Campaigns. Leverage. Control. Commissions. And when our minds are focussed on these concepts, do you think