Membership Management Software Blog
The Importance of Branding for your Business
When you hear the word branding, several companies may have come to your mind. Just look at Nike, Air Canada, Coca-Cola, Apple, McDonald’s to understand the idea of branding. These are businesses that you remembered
Stop Disturbing, Start Discovering – Choosing Service, over Sales, to Develop your Membership
Stop for a minute to consider the terminology we use when we talk about Sales. Pain Points. Powerful Persuasion. Campaigns. Leverage. Control. Commissions. And when our minds are focussed on these concepts, do you think
The Three Different ways you can Launch a Membership Software to Your Members
Today we’ll cover three different kinds of launches for your new membership software... When it comes to deciding what way to launch your members with a new software there are several questions that you may
The Online Store – Use It and Reap the Benefits!
Membership organizations are always looking forward to expanding and growing their membership base while encouraging engagement to retain existing members. But how do you stir membership engagement? Events and activities have always been the forefront
Importance of Forms — Directory vs Membership forms
A lot of individuals, businesses, and organizations have a lot of information to collect from their members or prospects that will be used to tailor searches by users. Making sure that the collected information is
Who is Your Target Audience?
Targeting an audience has never been the same since the ice age. Snail mail blasts to an entire neighborhood, handing out leaflets on the public square or door to door on an entire block is
Grow with Google – Content Marketing and Associations
Google loves Content. You should too. Trying to keep up to date (let alone understand) the constant updating and tweaking that goes on with Google’s omnipresent and omniscient Algorithm is challenging, to say the
Internet Media Detoxification – Is there Such a Thing?
No there isn’t. Because we live in an age where social interactions, businesses, governmental/political initiatives, and other fields of human endeavor rely on internet media either to source their data to feed their processes or
Does your Opinion Count?
We live in a world where opinion matters. Community projects, social programs, and businesses are driven to operate based on what the public or market feels, thinks, and speaks. In our day in age, data
How to Stand Out from the Crowd When Applying for a Job
When you post a job on Indeed or LinkedIn, you receive hundreds of applications as an employer. If you want to be hired out of hundreds of candidates, you need to stand out. This article
5 Values Driving Membership
Increasingly, consumers, whether they be voters, shoppers, investors, clients, suppliers, or, yes, potential members, are looking you over. Each day. Actually, every moment of every day. They are looking for proof you are, who you
How to Track and Run Sponsorship Programs
Sponsors can be as equally as important as members, if not more so, for some associations, which is why it is vital to have the right systems in place to track that within your membership
Prepping for Launch
The unknown can be scary, and clients consistently ask us, "what are we missing?" "What should we do before sending out the welcome email to our members?" This article outlines the tasks and steps you
Lean Associations – for a Sustainable Future
Progressive organizations are always looking for ways to serve their members more effectively and less expensively. To that end, many may begin exploring efficiencies, as a way of ensuring sustainable futures. Some call this ‘Going
Onboarding Your Organization with New Software
Selecting a new software for your organization can be exciting and scary. It is important when you choose software to follow these tips to ensure your organization's onboarding is successful. Communicate Why You Selected the
Good Data In is Good Data Out
The single most important thing for the administration when it comes to managing your member-based organization is data. This is why it is essential to maintain a clean database. As clean as possible, with member
Charles Dickens, Social Justice and Membership Development
What, you may be asking, do Charles Dickens, and the concept of Social Justice, have to do with developing membership in my Association? The answer lies in the very purpose of Associations, and why membership
7 Tips to Manage Stress During Busy Periods
As anyone in membership management knows, being busy can be both a blessing and a curse. Certain seasons demand hard work day-in and day-out, and even times that aren’t busy are always leading us back
10 Team Management Tips to Keep Your Team On Track and Maximize Productivit
Managing a team, especially amidst the ongoing pandemic, can be a difficult job. But it‘s equally inspiring and rewarding. A busy working environment leaves team leaders with little time to check-in with their teammates to
Try new ways to grow your Membership
True Story: one day, in advance of my upcoming annual meeting – which only members could attend – I was contacted by a leading supporter of the organization, who asked: “Paul, I’d love to buy
Reasons Setting up a Home Office is the Right Choice
Days are gone when working from home was viewed in a negative way. A few decades ago, the mention of working from a home office implied a lack of professionalism for most people. Today, people
Using Amazon’s Algorithm to Grow your Association
As one of the world’s leading retailers, anything Amazon does should be examined closely and benchmarked for any transferable ideas that might help any business in the for-profit and not-for-profit world. A review of
How to Write Membership Descriptions Like a Professional Copywriter
The membership descriptions you put onto your website and marketing materials can do a lot more than just inform prospects as to the benefits of membership. Written well, and with the right tactics in mind,
Virtual Event Best Practices for Member-Driven Organizations
Events are a mainstay for member-driven organizations and have been seriously disrupted in recent months. Once relied upon as important revenue streams, event organizers have had to rethink their approach. Members and would-be attendee's still
The Importance of Clean Data: Tips for Membership Managers
Membership managers have to deal with a lot of sensitive data. Names, numbers, logins, passwords, accounts - the list goes on and on. Cleaning this data to remove what's not needed is an important part