Membership Management Software Blog
September 2020
How to Write Membership Descriptions Like a Professional Copywriter
The membership descriptions you put onto your website and marketing materials can do a lot more than just inform prospects as to the benefits of membership. Written well, and with the right tactics in mind,
August 2020
Virtual Event Best Practices for Member-Driven Organizations
Events are a mainstay for member-driven organizations and have been seriously disrupted in recent months. Once relied upon as important revenue streams, event organizers have had to rethink their approach. Members and would-be attendee's still
The Importance of Clean Data: Tips for Membership Managers
Membership managers have to deal with a lot of sensitive data. Names, numbers, logins, passwords, accounts - the list goes on and on. Cleaning this data to remove what's not needed is an important part
July 2020
5 Copywriting Secrets to Impactful Event Descriptions
Event descriptions are more than just information about your events. Generally the 'last stop' on a prospect's journey to event registration, your event descriptions can make (or break) a prospect's decision to attend. Excellent event
How to Motivate Your Newly Remote Team: Tips for Membership Managers
Work is now remote. You've struggled as an individual to adapt to the change, but you're also noticing organizational struggles as the group tries to come to grips with it's 'new normal'. Though most of
Using Mandates to Refresh Association Development
“One of the most common proverbs in the business world is that the customer is always right. While this formula may be true to some extent, this kind of opinion can be risky when making
How to Manage Members from Home While Parenting
Working from home while balancing parental responsibilities can be a challenge. Our stress levels and our children's’ stress levels have likely risen due to rapid changes and uncertainties in the world. However, we can be
June 2020
Member Benefit Strategy: Boosting Applications and Renewals
Do your members receive benefits from other members? If not, you’re missing out on one of the most powerful methods to acquire and retain members. If you are, do you approach member benefits with a
The Association ‘Advantage’ – Marketing Future Growth
Membership The state of being a member, as of a society, or club. Advantage Any state, circumstance, opportunity, or means especially favorable to success, interest, or any desired end. Interesting that, of the two
4 Tips to Stay Productive While Working From Home
Over the last months, the meaning of work has been turned upside down. The norms, expectations, and ideas of work culture are undergoing a massive shift - and the change is impacting everybody. How is
May 2020
People-Centric Organizations and the Search for Meaning
Much of the literature in Association circles revolves around the development, and positioning, of business-oriented associations, and for good reason. There is a long history of businesses, professionals, and even industries as a whole, organizing
Setting a Social Media Schedule: Tips for Membership Managers
Social media is a powerful communications channel for membership managers, but no two managers use social media in the same way. For some organizations, social media is a critical part of day-to-day affairs, staffing social