Business use of social media is no different from any other marketing project or strategic initiative. Like all projects, it needs to align with the objectives of your organization. We frequently hear that companies know they should be on Facebook, but they aren’t always sure why. This session will provide a starting point for understanding what resources are available and how they can impact your association. Attendees will be exposed to real-world examples and walk away with ideas to help establish or improve their social media presence.
March 25, 2021 @ 02:00 PM EST