Transforming Operations and Upleveling Member Engagement: Case Study
How Member365 Helped OMHRA Build a Thriving Member Community
The Ontario Municipal Human Resources Association (OMHRA) represents HR professionals across Ontario’s municipalities, providing professional development networking, and knowledge-sharing opportunities.
When Executive Director Michelle Mackenzie joined OMHRA in 2019, she inherited an outdated membership database with limited integration and manual processes.
Searching for a modern, all-in-one association management software, she discovered Member365–a platform with the depth of features and exceptional support needed to transform OMHRA’s operations.
The transition was seamless, and the results have significantly enhanced member engagement, revenue generation, and operational efficiency.
“I’m not at all technically inclined, and I love how intuitive Member365’s platform is.” Michelle Remarks.
The Challenge: Outdated Systems and Disconnected Data
The previous system used by OMHRA lacked essential membership management features, leading to key challenges:
X No Centralized Membership Database
OMHRA couldn’t track engagement or connect members to municipalities.
X Fragmented Communication Tools
Email blasts were sent via separate programs, with no tracking or analytics.
X Inefficient Administration
Membership renewals, event management, and payments required time-consuming manual processes.
Recognizing the need for a comprehensive AMS (Association Management System), Michelle sought recommendations–and Member365 quickly stood out.
The Solution: A Seamless Transition to a Revenue-Generating Platform
In less than two months, OMHRA successfully migrated to Member365, gaining access to powerful tools that streamlined membership management, boosted engagement, and unlocked new revenue streams. Key Features That Transformed OMHRA’s Operations:
Centralized Membership Database
OMHRA can now track engagement and connect members to municipalities.
OMHRA Members Lounge
A private, interactive space where members discuss HR topics, share resources, and access key documents like Truth and Reconciliation materials and meeting minutes.
Labour Relations Information System
A centralized library of collective agreements across Ontario, making it easy for members to access and compare agreements.
Automated Membership Renewals & Self-Service Tools
Members can update profiles, manage purchases, and register for events, reducing administrative workload.
Revenue-Generating Capabilities
OMHRA monetizes memberships, job postings, and events, with Member365 tracking every transaction for transparency.
“The biggest success we’ve had is launching our Members Lounge–it’s on fire! Members use it to share information, recommend suppliers, and connect like never before. Our members find the platform easy to use, and they love the discussion forum.”
Unmatched Client Support: A True Partnership
Beyond its robust AMS platform, OMHRA highlights Member365’s world-class customer support as a major differentiator.
Fast Response Times
Member365’s support team responds within hours of a ticket submission.
Hands-On Guidance
OMHRA receives live screen-sharing support and custom video walkthroughs for ongoing learning.
Continuous Support, Not Just Onboarding
Unlike other platforms that limit training to onboarding, Member365 provides consistent, long-term assistance.
The Results: From Administrative Headache to Strategic Growth
By automating processes, centralizing member data, and fostering engagement, OMHRA has experienced measurable improvements:
Strategic Time Reallocation
Staff now focus on high-value initiatives instead of tedious manual administration.
Data-Driven Decisions
Real-time insights and reporting help OMHRA better understand member needs.
Member-First Experience
The Members Lounge has become a hub for networking and collaboration.
Sustainable Revenue Growth
Streamlined renewals, event management, and job postings drive financial predictability.
Learn More
Find out today how Member365 can help your membership-based organization grow faster, connect better and serve more.
