More Ways to Engage Association Members With Technology

It can sometimes feel impossible to connect with members of your community. Understanding how to use technology to stay connected and informed helps associations create a vibrant environment where every member feels seen and supported.

This article will explore three additional techniques you can utilize online within your association to drive engagement, encourage constructive feedback, and keep your membership thriving in 2025.

Engaging Association Members With Online Forms

Sending virtual forms directly to your association members’ inboxes is a great, easy way to gather quick feedback from a large portion of your community. They enable the rapid collection of essential data necessary to enhance your association, such as measuring the satisfaction level across your entire member base.

A key feature of forms is the ease with which they allow customization. Consider asking questions that fill in the blanks on areas your association lacks information to gauge better what members need to support their professional growth.

The best thing about sending out forms is that the more information you gather, the more niche they become. Sending specific forms to targeted cohorts will allow you to collect the most accurate data possible, keeping your members happy and helping your association grow.

Creating Committees to Engage Association Members

Creating a space on your member portal dedicated to committees that are available to specific members is an excellent way to encourage member engagement. Having access to an exclusive area to organize and conduct committee matters encourages association members to stay connected and advance their mission.

Committees that are easily accessible through your website are vital, as members are often scattered geographically and therefore unable to convene in person. This virtual space serves as a great alternative to in-person meetings.

Committees can be responsible for special projects or initiatives your association is involved in, or more formal, like your Board of Directors or Membership Committee.

Giving members a meaningful role in how your association operates not only demonstrates that their input matters but also deepens their sense of ownership and fosters a long-term commitment to your mission and their personal growth.

Communicating the Right Messages to the Right Members

The truth is, not every member will be interested in every aspect of your association. Fine-tuning who you send information to is crucial for reaching the right members at the right time.

Some members are only casually involved or interested in specific aspects of your association. Sending emails that they do not engage with can quickly be viewed as an annoyance or sent straight to spam, never being read. That is why collecting data, as mentioned earlier, through forms, is so important.

While all members should be kept up to date with the significant developments and milestones within your community, finding the correct niches to send more targeted information promotes engagement as a whole within your association.

Building strong member connections takes effort. When you center your approach on what your members truly need and care about, you create a community where people feel appreciated.

If staying connected with your association’s members has been a challenge, now is the time to reassess your strategy. Focus on strengthening those relationships, and you’ll set your organization up for lasting success.