Mastering Membership Management Case Study
How Member365 Helped Replace a $30 Million Dollar Custom System
When Deirdre McKennirey joined the Canadian Society of Physician Leaders (CSPL), she was tasked with managing courses, certifications, and event registrations for hundreds of members. But there was one major challenge:
CSPL had been using a $30-million-dollar custom-built system for years–one designed specifically for their needs. Many believed no off-the-shelf solution could match its complexity.
At the same time, Deirdre faced an overwhelming learning curve. With strict compliance requirements and high-stakes certification tracking, she needed a system that was both powerful and adaptable.
That’s when she discovered Member365.

The Challenge: Replacing a Legacy System While Maintaining Compliance
Before adopting Member365, CSPL relied on a custom-built, multi-million-dollar system to handle its operations. While it was powerful, it was also:
- Cumbersome: Difficult to update and maintain.
- Rigid: Lacked flexibility for changing organizational needs.
- Resource-heavy: Required significant time and effort to manage.
For Deirdre, the biggest concern was compliance. CSPL operates within a highly regulated medical environment, meaning every course, certification, and member record must meet strict standards.
“Tracking and managing compliance manually was overwhelming,” she recalls. “We needed a system that could handle complexity while staying user-friendly.”

“Member365 support has been an utter game-changer for my organization and professional life.”
The Solution: A Smarter, More Adaptive Membership Platform
Despite initial concerns that no standard software could replace their custom system, CSPL decided to implement Member365–and the results were immediate.
- Seamless Compliance Tracking — Certifications, course completions, and renewals are now fully automated.
- Effortless Event & Registration Management — Member sign-ups and event logistics run smoothly.
- Reduced Administrative Overhead — A once time-consuming process is now streamlined and efficient.
Four years and hundreds of support interactions later, Deirdre is now a membership management expert, running seamless events, ensuring compliance, and proving that Member365 can outperform even the most complex custom systems.

A True Partner, Not Just Software
For Deirdre, the real game-changer wasn’t just the software itself–it was the Member365 support team.
“I always have access to their team, which means I’m always confident,” she says.
On-demand support — No question is too complex.
Adaptable solutions — Workarounds ensure compliance and operational needs are met.
Continuous improvements — Member365 evolves alongside its users.
“Member365 support has been an utter game-changer for my organization and professional life,” Deirdre adds. “The software is complicated, but learning it isn’t!”
The Results: Efficiency, Compliance, and Scalable Growth
Since adopting Member365, CSPL has:
Fully automated compliance tracking, ensuring accuracy and reliability.
Reduced administrative workload, freeing up staff for strategic initiatives.
Streamlined event and certification management, making operations smoother than ever.
Most importantly, Deirdre and her team now have more time to focus on members, advocacy, and growth–instead of being bogged down by outdated processes.

Fully Automated Compliance Tracking

Reduced Admin Workload

Streamlined Event & Certification Management
Learn More
Find out today how Member365 can help your membership-based organization grow faster, connect better and serve more.
