Whoever is closest to the challenges you are trying to solve is a good place to start. Depending on your organization, that might be an Executive Director, Membership Manager, Finance or Operations lead, or another person involved in evaluating membership software.
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About the Author: Tom Connors
Tom is a growth marketer who's passionate about helping connect people with the answers they need and making those answers useful when they find them. Outside of writing about membership management, Tom can be found shooting pool, cheering on the Seattle Seahawks, or hanging out with his two dogs.
