At its core, a Contact Record Management (CRM) is a membership database that stores important information about your members. When someone makes a change to a profile—say a member updates their job title or you add a new address–it’s automatically updated so anyone with access to the process has the same information.
Your CRM is more than a database–it’s the backbone of your organization.
Member365’s record management software allows you to develop and nurture meaningful member relationships. It tracks activities across the member lifecycle–including membership status, renewals, event participation, email engagement, continuing education, membership community engagement and more. With one glance, you’ll be able to identify your most active members–and those who aren’t engaged–and create custom outreach campaigns to boost satisfaction and retention.
With this powerful tool at your fingertips, you’ll be able to make data-driven decisions that benefit your organization and enhance your members’ experience.
