Ask whether the current system could support your required workflows if it were configured correctly and staff received appropriate training. If the capability exists, investigate implementation first. If the platform cannot support several critical requirements, the limitation may be structural.
How do you know if the AMS is the problem or the implementation?
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About the Author: Tom Connors
Tom is a growth marketer who's passionate about helping connect people with the answers they need and making those answers useful when they find them. Outside of writing about membership management, Tom can be found shooting pool, cheering on the Seattle Seahawks, or hanging out with his two dogs.
