Start with the problem rather than the product. Look at where staff do repetitive work, where important information is disconnected, where members face unnecessary friction, or where your team needs extra expertise. Then determine whether a Marketplace option improves that workflow without adding complexity.
How do we know which Marketplace options we actually need?
Share This Story, Choose Your Platform!
About the Author: Tom Connors
Tom is a growth marketer who's passionate about helping connect people with the answers they need and making those answers useful when they find them. Outside of writing about membership management, Tom can be found shooting pool, cheering on the Seattle Seahawks, or hanging out with his two dogs.
